![]() The company kept making and selling Farine Lactee under the Nestle brand for several years till 1875 and later sold it to three local businessmen in Vevey. ![]() Around the same time, he started using his family’s coat of arms - a shield with a bird nest - as the official logo for his newfound brand. The product was revolutionary and gained instant success - as Henri Nestle had predicted: My infant cereal has a tremendous future because there is no food to compare with it.Īs a passionate entrepreneur, Henri Nestle recognized the importance of powerful branding. The baby formula was created to combat the raging infant mortality rates in the country and consisted of wheat flour, cow’s milk, and sugar. The success, however, came with Farine Lactee, a milk substitute for young babies who couldn’t take breastmilk. As a serial entrepreneur, he tried developing several consumer products - mineral water, liquid gas, vinegar, fertilizers, and more. It was the brainchild of Henri Nestle, a German-born Swiss pharmacist who loved experimenting with new ideas. The Nestle brand was born in 1867 in the small town of Vevey, Switzerland. Your Best Questions About The Nestle Logo Answered:.
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